Take our quick Quiz and tell us about your favourite scents, taste preference and personal lifestyle.
Sit back and let our algorithm tailor a formula specifically for you. If you aren't satisfied, we are happy to reformulate your scent.
Enjoy free shipping on your fragrance for Day and Night. So you can be your true self at any time.
We believe a fragrance is an extension of who you are and it should represent what you stand for. Our algorithm will tailor a formula that is perfect you. So you can make an impression that lasts.
Our algorithm has been developed by data scientists and has been tested by hundreds of men.
We only use ethically sourced ingredients and minimise our impact to the environment where possible.
Our scents are blended by master perfumers in the French town Grasse, the world's perfume capital.
All of our fragrances are shipped directly from the perfumer straight to your hands. By skipping the retailer, we save precious margin which we reinvest in a quality product. We invest up to 4 times as much on perfume ingredients compared to other luxury fragrance brands. This way, you receive a high concentration, Eau de Parfum, cologne that lasts all day, for a fair price.