Your cart
Close Alternative Icon

Our Story

We are a next generation men care brand that is here to stay. No more annoying sales associates. No more outworn department stores with tons of overpriced products. It's 2020. Take the Quiz and our algorithm will tailor your high quality bathroom products to you at a fair price.  


Why we Started

Guys love to wear cologne. Unfortunately, buying perfume in a  retail store is a very unpleasant experience. The task involves choosing a scent out of the hundreds of available fragrances while a sales associate shoves as many sample strips under your nose as possible, hoping you like one of them. That's why you rather stick to the perfume you received as a gift or the one you bought when you were bored at the airport. But are you sure your first impression should be based on that?
We believe you deserve better than that. We believe a cologne is an extension of who you are and that it should represent what you stand for. And above all, finding the fragrance that is perfect for you should be a fast and convenient experience. That's why we committed ourselves to helping guys like you and us to finding a high quality cologne that truly represents you as an individual.

Our Promise

We want to make it as easy as possible for you to find that perfume. We developed an algorithm that will do just that; all you have to do is to take our Quiz. We promise that our products are of the highest possible quality. We decided to develop our own perfumes in cooperation with the best noses in France. No margin will be left behind in the hands of retailers, distributors or brand managers but it will all be invested in the product. We make no empty promises. So if you don't like it, we will reformulate it for you free of charge. 
Welcome to the House
Jeroen, Daniel & Florian 

| This is us, working on our perfumes.