We started because it was not possible to find the perfect perfume of the highest quality, in an easy way. We are simply fed up with impersonal shops, overcrowded shelves and low quality mass-produced products.
WE DO IT DIFFERENTLY
With our smart quiz we match your preferences to your perfect formula. Together with Master Perfumers in France, we have developed modern fragrances that are inspired by the best perfumes ever made. No middlemen are involved, enabling us to invest 3 to 9x more in perfume ingredients.
WHAT WE DON'T BELIEVE IN
We don't believe in stores with overcrowded shelves and too many choices.
We don't believe in smelling random scent strips to find your formula.
We don't believe in wearing a perfume because others wear it too.
We don't believe in paying more for a fragrance because of commercials featuring expensive celebrities.
WHAT WE DO BELIEVE IN
We believe in offering only the best choices for you.
We believe that you should be able to try your formula in your own environment.
We believe that everyone deserves their own perfect formula.
We believe in paying more for the craftsmanship, passion and experience of a Master Perfumer.